Preparing a Business Case
Overview
Often organisations turn making a business case for growth or improvement into a quagmire of bureaucracy, confusion and complexity which actually discourages innovation and, slowly, leads to declining business fortunes.
The true test of a business case should be “does it improve the cash position of the business in an acceptable timescale?”. This question is often obscured by complex terminology and measures which may, in reality, reject cash-positive proposals. In addition, many managers lack the analytical skills required to truly appraise the risks and benefits of a business case.
“Preparing a Business Case” brings the spotlight of feasibility analysis and the business case back to the key issues – the benefit to the customer; the benefit to the business’ competitiveness; the impact on cash; and the impact on business performance.
Who Should Attend?
“Preparing a Business Case” is aimed at owners and managers in small and medium sized enterprises who need to improve their essential business finance skills in order to develop, or understand, business cases. Managers in all areas – finance, operations and marketing will benefit from an understanding of the elements that make a difference in preparing and reviewing the business case for investment or improvement.
The programme is presented by Ross Maynard, Fellow of the Chartered Institute of Management Accountants. Ross has provided financial training to some of the world’s leading companies including Boeing, Rolls Royce, Thermofisher Scientific, Parker Hannifin and many others.
Benefits to you and Your Organisation
“Preparing a Business Case” covers the essential elements of a good business case and, in particular, the four key questions a business case should answer:
- What is the benefit to the customer?
- What is the impact on the business’ competitiveness in the market?
- What is the impact on cash and cashflow?
- What is the impact on business performance?
Topics covered include:
- Business Finance and Business Processes
- Measuring Business performance
- Profit versus Cash
- The Keys to Business Improvement
- Elements in the Business Case
- Analysing the Risk Profile of the Business Case
- Presenting a Business Case
- Business Case Exercises
“Preparing a Business Case” is presented in-house and can be adapted to include specific business cases that the client wishes currently faces.