About Us

Ideas into Action is the lean service and process improvement business comprising Ross Maynard, Hugh Brawley, Mike Cusack and Steve Annetts. We specialise in lean service in public and private sector organisations, including process simulation and modelling, and related training and development programmes.

Our Team

Ross Maynard

Ross is a Fellow of the Chartered Institute of Management Accountants, with a BSc (Honours) in Hotel, Catering and Tourism Management and a Diploma in Marketing. Ross has 20 years experience in the provision of organisational development support to organisations of all sizes; specialising in lean accounting, lean service, value-based pricing, and process simulation and improvement.

Ross works in conjunction with the world’s leading lean accounting consultancy - BMA Inc – to support organisations to implement lean accounting and lean management practices.

Ross is also a trained kaizen facilitator working with cross functional teams to improve lean services. He uses software tools to simulate business processes to enhance understanding of those processes, for scenario planning, and to facilitate improvement activity.

Ross is author of "Successful Business Growth" published by Hodder and Stoughton, in 1998, as well as many published articles on business improvement and lean management. Ross is an NLP Master Practitioner.

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Hugh Brawley

Hugh has 30 years experience in change management, organisational development and lean sigma. He is licensed to deliver Black Belt and Green Belt Lean Sigma qualifications, and has outstanding experience in lean and six sigma process improvement projects in the public and private sectors. Hugh is a very highly qualified individual:

  • Accredited Master Black Belt Lean Sigma
  • Senior Member of the American Society for Quality
  • Fellow of the Chartered Institute of Personnel and Development
  • Fellow of the Chartered Management Institute
  • Fellow of the Institution for Engineering and Technology
  • BA in Business and Technology
  • MEd in Education, Training and Organisation Development, Sheffield University
  • Member of British Psychological Society and licensed practitioner BPS Level A and B;
  • Member of the International Quality Federation
  • Member of the International Society for Six Sigma Professionals
  • Member of the European Coaching and Mentoring Council
  • VQ Level 5 in Management
  • VQ Level 4 in Engineering Design
  • Former vocational qualification assessor : qualified in D32 Assessor units
  • NLP Practitioner
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Mike Cusack

Mike Cusack is a Six Sigma Master Black Belt with a background in learning and development, as well as process improvement and organisation development. A former Director of Learning and Development at Laing O’Rourke, and Partner at EC Harris LLP, with director level experience at companies as prestigious as Bombardier Transportation, NCR, BAE Systems and Motorola, Mike is supremely qualified to deliver in the fields of lean service improvement, training and development, and project management in the public and private sectors.

Mike specialises in strategy development, business transformation, strategic recruitment and talent management, as well as working with cross-functional teams to facilitate process improvement.

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Steve Annetts

Steve Annetts is a key resource on lean enterprise. He is a former company director with 25 years experience of business transformation. Steve is a highly experienced lean sensei, as well as a mentor and coach. He has worked on lean with many organisations, from family owned businesses to multinational corporations. His skills and experience include:

  • Lean Manufacturing; Lean Enterprise Transition; World Class; Kaizen; JIT; TPM; 5S; visual factory.
  • Strategic planning and Strategy deployment; marketing and product development.
  • Excellence/Quality; TS16949, ISO 9000, AS/EN 9100, TQM, Centres of excellence, benchmarking, six-sigma.
  • Change management; transitional projects; cultural transformations; enabling and empowering.
  • Customer Service; creating customer centricity; competitive positioning; winning sales and marketing.
  • Project management; NPD, APQP, bespoke capital goods, capital investment, plant closure / transfer.
  • Engineering management; CAD/CAM/PDM systems; special purpose and standardised design; automation.
  • Cash management; working capital focus initiatives; inventory reduction; driving turns improvement; AP/AR balance.
  • Leadership and team building; motivate, lead, facilitate & co-ordinate business, technical and operational teams.
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